Free shipping over ₹4,00010% off your first order with CANDY10Handmade to order in MumbaiBuild your own · one to five charms
Candy Cabinet

Charm-led jewellery

Wear your
little things.

Jewellery is the base. The charms are the personality. Start with a chain and choose five, or take one we already made.

The Cabinet

23 little things
Open the cabinet
Absolute VodkaAvocado ToastBad Girl HabitsBaddie On BoardBeach BabyBeach PleaseBlueberry CakeBlueberryBudweiserCatch Of The DayCherry BonbonCoca-ColaDil-icateGirl MathGirl VitaminHeart

Campaign 01

A necklace and a bag of gummy bears have more in common than you think.

We photograph the jewellery next to whatever it reminds us of. Fruit, sweets, hands, nails, other people’s kitchens. It belongs to a bigger world than a velvet tray.

The whole idea
Cherry / Gold / Wet
Lemon tile, borrowed

The little things

Tiny objects with strong opinions.

Each one hand-painted, sealed, and slightly imperfect on purpose. They cost less than you’d think, which is how people end up with nine.

Open the whole cabinet

The main event

Your chain. Your charms.

Pick a base. Pick anything from one to five little things. Watch it come together as you go, then name it if you want to.

  1. 01Pick your baseChain, bracelet, hoop or bar
  2. 02Pick your charmsOne to five, from the whole cabinet
  3. 03Watch it come togetherIt builds as you choose
  4. 04Name your creationOptional. Most people do.
Start building
Live preview

The Everyday Chain · 5 / 5 · ₹7,050

Out there

Spotted in the wild

Tag @candycabinet and you’ll end up here.

@priyakohli
@thelocalmenace
@sunday.reads
@notyourbusiness

Why we did this

Why should jewellery be so serious?

Most jewellery asks you to be a certain kind of person. Ours asks what’s in your pockets. We make small painted objects and the chains to hang them from, and the combination is yours — five choices, a whole cabinet of options, a number we’re not going to calculate in public.

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